If you've ever been embarrassed by your online reputation, no matter the reason…
Online reputation management is a process of building and managing personal or brand reputation by implementing public relations, marketing and search engine optimization (SEO) strategies which further helps in protecting an individual or brand’s online image.
Online Reputation Management is essential for individuals and businesses as it helps in protecting and defending from negatives. Here is the list of what needs to be done and what can be done:
- Suppression of negative search results
- Personal/brand persona management
- Positive profiles creation and management
- Public/Media Relations
- Search engine optimization
- Social media optimization and promotions
- Review management
- Content marketing
First Impression is the last. Internet allows us to look at an individual’s or a brands information online and becomes a deciding factor whether to use their services, buy from them or not. Customers are always influenced with what they see online and make a decision. Over 75% of the companies look at a persons professional and personal online reputation before they hire. Similarly a customer read a brands/companies reviews before they use/buy from them. So online reputation management is a must have for an individual and for a brand. One negative article/review/news about your/your brand and searchers will move to next. So it is very important to manage a positive online reputation.
In the world of reputation repair, there are two different types: push-down and pull up. The former means you're trying to get rid of negative content while pushing positive stuff higher on search engine results pages (SERPs). This takes about two months on average for successful campaigns; however it can take anywhere between six - ten months if your site needs maintenance after its done improving! The second method requires more work but produces better outcomes because all aspects will be improved simultaneously rather than just one at time like with traditional SEO strategies.
If you want to get your reputation back on track, we offer a range of services from $3k-$15K. We will work with each client individually and use an evidence-based approach for their specific needs so that they can achieve success!
The reputation improvement campaign requires the following minimum resources:
- Brand Reputation Strategist
- Project Manager
- SEO expert
- A Content Manager / Writer
- Researcher and an Outreach person
- Web Developer
- Various software platforms
We offer a pay-for-delete service, which guarantees that negative content will be removed from the internet entirely.